tag archive: Afghanistan war

Behavioral Economics Go to War

Review of Behavioural Conflict, Why Understanding People and their Motivations Will Prove Decisive in Future Conflict, by Andrew Mackey and Steve Tatham

I cannot think of any books about warfare’s future that come across as hard-hitting, full of actionable pragmatism, and deeply humane all at the same time. But Behavioral Conflict: Why Understanding People and their Motivations will Prove Decisive in Future Conflict is all three. The authors, both career members of the British military, Major General Andres Mackey (Ret) and Royal Navy Commander Steve Tatham (who I count as a friend, having met him in Ankara a few years ago), make their case by drawing on a combination of their own experience, case studies and close analysis of how communication actually factors in war.

Hard-hitting and pragmatic: Mackey and Tatham are precise and lucid about what they mean by “behavior” and how to make use of it to gain advantage in conflict. They, and behavioral psychologist Lee Rowland, who adds a chapter on the science of influence, are not putting forth any of the following: A call for greater “cultural awareness,” a mushy program about how to change others’ attitudes, or a repeat of the last decade’s focus on consumer marketing as the key to public diplomacy. They offer instead this thesis based on a simple chain of claims:

  • The world of human motivation and perception is inevitably complex.
  • It is more important to try to shape behavior than it is to change people’s attitudes.
  • Behavior shaping begins with a discrete grasp of the circumstances under which people already behave in ways that are desirable, and extends to efforts to replicate those or similar circumstances. Continue reading

Posted in: Books & Films, Decision making, Intercultural Communication, International Politics, Narrative Research, National Security, Politics and Policy, Strategic Leadership, War and Violent Conflict Tags: , , , , , , , , , , , , , , ,

Announcement: U.S. State Department Strategic Narratives Public Meeting

At the RAND Corporation in Santa Monica, CA, November 29

From the State Department Announcement:

The U.S. Advisory Commission on Public Diplomacy will hold a public meeting on the topic of strategic narratives November 29, 2011, in Santa Monica, CA, in partnership with the RAND Corporation. The meeting will take place at the RAND offices at 1776 Main Street in Santa Monica, CA, in the Forum Auditorium. It will begin at 9:00 am and end at 3:00 p.m. with doors open for registration and continental breakfast at 8:30 a.m. The event will be webcast live and will emphasize open-forum question and response periods with the audience.

To attend, contact the RAND Corporation no later than November 21 by phone at (412)683-2300 ext 4906 or email to [email protected] and provide your full name, citizenship (U.S. citizenship is not required to attend), and institutional/organizational affiliation. Continue reading

Posted in: Conferences, Narrative Research, National Security, Politics and Policy, Public Diplomacy, War and Violent Conflict Tags: , , , , , , , , ,

Afghanistan Narrative, Still Wrong, but Reparable

Earlier this month, Benjamin Hopkins and Magnus Marsden, authors of the forthcoming Fragments of the Afghan Frontier, argued strenuously in a New York Times Op Ed that the U.S. strategy in Afghanistan is as culturally inept as it was when we went to war a decade ago. The American obsession with viewing Afghanistan though the lens of tribal tradition is borrowed from 19th century Brits, whose understanding tribal mores was in large part composed of fanciful inventions of their own. Above all:

Afghanistan is not a country of primitive tribes cut off from the modern world. The singular focus on tribes, the Taliban, and ethnicity as the keys to understanding and resolving the conflict misses the nuances of the region’s past and present. Rather than fanatical tribesmen or poor victims in need of aid, many of these people are active and capable participants in a globalized economy.

http://navylive.dodlive.mil/index.php/2010/10/19/issues-of-the-veil/#disqus_thread

The U.S. military addresses cultural issues, even in how to dress**

Why does this profound institutional failure persist? I read it and hear versions of the premise that Afghans don’t live in the same globalized world as Americans all the time in defense contexts. The fact that it does persist should give us deep pause about how resources have been expended to create a more ‘culturally aware’ national security community. Continue reading

Posted in: Intercultural Communication, International Politics, Middle East, Narrative and Cognition, Narrative Research, National Security, Political Analysis, Politics and Policy, War and Violent Conflict Tags: , , , , , , , , ,

Narrative in Complex Decision Making: an Interview with Mary Crannell

Mary Crannell is one of those people whose broad intelligence and enthusiasm are hard to contain, as I learned when we met recently through a shared acquaintance. As the president of Idea Sciences, a decision-making support consultancy based in Alexandria, VA, Mary spends much of her time thinking about what technologies and processes will help her customers—such as the IMF, NATO, QinetiQ, the US Army, the UK Army, Verizon and Herman Miller, to name a few—arrive at good decisions. She is a frequent traveler to sites of conflict, as in a recent visit to Kabul, Afghanistan, where decision-making is an urgent, complex and ongoing task.

I was gratified when Mary agreed to share some of her thoughts on the role of narrative in decision-making generally, and in directing the American role in the world in productive directions, which is a concern many of her clients share.

Mary Crannell, President, Idea Sciences

AZ: How do you use narrative frameworks to help people make decisions?

MC: It is important to give people a way to define the vision of what they are trying to accomplish whether they are leading a state, a nation or an international organization. Is the system you are leading “on purpose?” We start with a vision. Continue reading

Posted in: Decision making, Information Systems, Intercultural Communication, International Politics, Middle East, Narrative Research, National Security, Public Diplomacy, Strategic Leadership, War and Violent Conflict Tags: , , , , , , , , , , ,

U.S. Should Stop Asking if “They Like Us”

The September 11 attacks spawned a public mania in the United States for uncovering whether people in other parts of the world “like us,” and if not, understand why they “hate us.” Ten years later, the U.S. State Department and, more broadly, national security community is still using this uninformative metric.

It is time to break down what the question “do you like the United States” actually means to those who we ask —whether directly through polling, or through the interpretation of symbolic actions (signs, flag burning) or the aggregation of media statements, or in any other fashion.

Most people in the world, especially those of greatest strategic interest to the U.S., cannot answer whether they like the United States based on personal information or knowledge. Despite rising international travel to the United States, most of the 60 million foreign visitors last year came from just five countries: Canada, Mexico, the UK, Japan and Germany.

The number of those who can answer based on a sense of intellectual or cultural proximity is equally small. The common wisdom since World War II is that American popular culture—movies, television shows, McDonald’s—is loved abroad, even when American policies are not. Globalization encourages competition and hybridization of cultural forms. Economics professor Tyler Cowan has argued that the “21st century will bring a broad mélange of influences, with no clear world cultural leader.” Continue reading

Posted in: Intercultural Communication, International Politics, Middle East, National Security, Politics and Policy, Public Diplomacy Tags: , , , , ,

“Global Drops out of “War on Terror” in post-bin Laden Narrative

When President Obama addressed the nation and the world last night to report Osama bin Laden’ death, I was surprised by the absence of a global element in his message. Obama is known for his multilateral, global approach to foreign affairs, and it the lens through which he seems most comfortable framing American actions in the world. The war waged by the Bush Administration in the aftermath of the 9/11 attacks was relentlessly globalized, as the name “global war on terror” suggested. And it has been a consistent thread in U.S. messaging to remind those in the Middle East and Central Asia, and elsewhere, that bin Laden’s brand of global jihad killed more Muslims than any other group.

Obama’s message last night made a strange reversal. The larger narrative framing the search for and killing of bin Laden was emphatically Americanized.

The effect of this framing, if there is any, remains to be seen. In the global swirl of fast moving media, not to mention events, the President’s words may soon fall away as memorable in the global context. Or they may be picked up—Afghans, Iraqis and Pakistanis as may wonder how much of the brunt of an effort reconceptualized as primarily American they must be called to bear.

We can be sure however, that the reminder that Obama was at the helm during this moment of American bravery is intended as a formative statements in the story of his presidency, which is now being written in advance of the 2012 presidential elections.

Posted in: Middle East, National Security, Political Analysis, War and Violent Conflict Tags: , , , , ,

The Challenge of Hearing the Opposition

Last week, I had the privilege of guest lecturing about the uses of narrative for defense professionals at the National Defense University. It was a terrific experience all around—the students were impressively willing to think and talk about storytelling, which isn’t exactly a traditional part of a military education.

I was eager to have the students work with material that reflects their real world, and thought a 2009 interview with an Afghan member of parliament telling the story of civilians killed by American bombing in her province would be of great interest. And so it was.

In my own eagerness to bring the content of the video into the classroom, I hadn’t made much of the fact that the interview had been conducted and released by CODEPINK, a women’s anti-war group. Not so the class. After the class, a couple of participants made it clear they disapproved of my video choice.

Continue reading

Posted in: National Security Tags: , , , ,