Strategic Narrative, in the sense we mean it here, is not simply a concrete product like a report or a video, or a service, but a way of describing an organizational or social environment that is purposefully altered to reflect or generate a changing reality.
To make the process concrete, SNAP Guide No. 1 explains the explicit process we recommend for assessing current narrative conditions and generating actions, communications, and metrics to change circumstances.
This is a time consuming process, and one that requires intention, planning, appropriate resources and buy-in from stakeholders. With these in place, however, meaningful projects can be developed that shift the way people think and behave in complex situations.
You can find the rescue at: SNAP Guide No 1- How to Generate a Strategic Narrative in 5 Steps