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Narrative as an Influence Factor in Information Operations

August 15, 2010

IO Journal

Change the Story … Change the Outcome

Organizations—like people—gain confidence and purpose when they know their own story—who they are, where they came from, and where they are going next. Strategic Narrative assists organizations in the midst of change develop new stories that fuse the past with an uncharted future, helping all stakeholders shift course gracefully.

STRATEGIC NARRATIVES:

Shape behavior
Think holistically
Respect history
Appreciate context
Tell a story
Enlist collective values
Generate analogies
Invite audience engagement
Catalyze understanding

Learn More about Strategic Narratives...

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