Stories are built, not born...
Amy Zalman, Ph.D. has spent over a decade guiding better decision-making about complex strategic problems.Her approach is grounded in an established framework that links organizational narrative to performance.
Welcome to the new Strategic Narrative platform for ideas exchange. I am delighted to be editor of this forum. I say “editor” and “platform for idea exchange” because mine will not be the dominant voice here and we will not […]
Strategic Narrative helps organizations adapt and optimize in dynamic environments Complex and changing circumstances demand that leaders promote new realities, aspirations and objectives, without losing the important rudder of the past. Strategic narratives are a fundamental tool in performing this task […]
Organizations—like people—gain confidence and purpose when they know their own story—who they are, where they came from, and where they are going next. Strategic Narrative assists organizations in the midst of change develop new stories that fuse the past with an uncharted future, helping all stakeholders shift course gracefully.
Shape behavior Think holistically Respect history Appreciate context Tell a story Enlist collective values Generate analogies Invite audience engagement Catalyze understanding
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Strategic Narrative offers the following services: