Strategic Communication and the Battle of Ideas: Reframing the Narrative

Event

Strategic Communication and the Battle of Ideas: Reframing the Narrative

Date: July 11, 2007
Organization: U.S. House Armed Services Committee
Conference: Subcommittee on Terrorism and Unconventional Threats
Location: Washington D.C.

Be More Powerful. Create Enduring Impact in a Turbulent World.
We rely on established narratives--or stories about ourselves-- to create order from chaos.

But when the world is in flux, the old narratives don’t explain reality, or help us design the future.

In a turbulent world, we need strategic narratives--stories that we build with intention and strong vision--to guide our next steps, influence our audiences, and achieve our visions.

Founded by Amy Zalman, Ph.D., Strategic Narrative helps leaders, strategists and vanguard thinkers everywhere who recognize our world is changing, to assess these changes and chart their own course on our globally unmapped future.

STRATEGIC NARRATIVES:
- Shape behavior
- Think holistically
- Respect history
- Appreciate context
- Tell a story
- Enlist collective values
- Generate analogies
- Invite audience engagement
- Catalyze understanding
Learn More about Strategic Narratives...
FROM THE STRATEGIC NARRATIVE BLOG…

Strategic Narrative

Change the story. Change the outcome.

Strategic Communication and the Battle of Ideas: Reframing the Narrative

Be More Powerful. Create Enduring Impact in a Turbulent World.

STRATEGIC NARRATIVES:

FROM THE STRATEGIC NARRATIVE BLOG…