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The Power of Narrative

May 20, - 22, 2012
Conference: Highlands Forum XLVII: The Evolution of Power in the 21st Century
Organization: Office of Secretary of Defense
Location: Irvington, VA

Change the Story … Change the Outcome

Organizations—like people—gain confidence and purpose when they know their own story—who they are, where they came from, and where they are going next. Strategic Narrative assists organizations in the midst of change develop new stories that fuse the past with an uncharted future, helping all stakeholders shift course gracefully.

STRATEGIC NARRATIVES:

  • Shape behavior
  • Think holistically
  • Respect history
  • Appreciate context
  • Tell a story
  • Enlist collective values
  • Generate analogies
  • Invite audience engagement
  • Catalyze understanding

Learn More about Strategic Narratives...

From the Strategic Narrative Blog
  • Got Influence? Then You’ve Got Narrative
  • Strategic Narrative Returns with a New Editor and Focus on Narratives that Shape Futures
  • New Works on Strategic Narrative Advance Concept & Practice
  • “Storify” Strategy to Locate New Stakeholders and Strengthen Advocacy
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