Strategic Narrative: Change the story. Change the outcome. | Amy Zalman | In Support of a Narrative Theory Approach to U.S. Strategic Communication

Event

In Support of a Narrative Theory Approach to U.S. Strategic Communication

Date: November 5, 2005
Organization: Office of the Secretary of Defense
Conference: Highlands Forum XXVII

Be More Powerful. Create Enduring Impact in a Turbulent World.
We rely on established narratives--or stories about ourselves-- to create order from chaos.

But when the world is in flux, the old narratives don’t explain reality, or help us design the future.

In a turbulent world, we need strategic narratives--stories that we build with intention and strong vision--to guide our next steps, influence our audiences, and achieve our visions.

Founded by Amy Zalman, Ph.D., Strategic Narrative helps leaders, strategists and vanguard thinkers everywhere who recognize our world is changing, to assess these changes and chart their own course on our globally unmapped future.

STRATEGIC NARRATIVES:
- Shape behavior
- Think holistically
- Respect history
- Appreciate context
- Tell a story
- Enlist collective values
- Generate analogies
- Invite audience engagement
- Catalyze understanding
Learn More about Strategic Narratives...
FROM THE STRATEGIC NARRATIVE BLOG…

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