Artwork: Nick Papadakis
Be More Powerful. Create Enduring Impact in a Turbulent World.
We rely on established narratives--or stories about ourselves-- to create order from chaos.
But when the world is in flux, the old narratives don’t explain reality, or help us design the future.
In a turbulent world, we need strategic narratives--stories that we build with intention and strong vision--to guide our next steps, influence our audiences, and achieve our visions.
Founded by Amy Zalman, Ph.D., Strategic Narrative helps leaders, strategists and vanguard thinkers everywhere who recognize our world is changing, to assess these changes and chart their own course on our globally unmapped future.
STRATEGIC NARRATIVES:
- Shape behavior
- Think holistically
- Respect history
- Appreciate context
- Tell a story
- Enlist collective values
- Generate analogies
- Invite audience engagement
- Catalyze understanding
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FROM THE STRATEGIC NARRATIVE BLOG…
- Book Review: Communities of the Future Could Flourish amid Technological Change. Here’s How.
- If You Want to Generate Strategies for Future Success, Start with Narratives and Metaphors
- Creating an Innovative Workforce in a Large Bureaucracy: Lessons from the U.S. Air Force
- Craft Your Past in Order to Shape your Future: the Power of Legacy Stories in Strategic Communications
- 7 Necessary Narratives for the New Digital Age
Date: November 5, 2005