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Getting the Word Out: International Powers Fight for Global Public Opinion

January 24, 2013
Conference: Getting the Word Out: International Powers Fight for Global Public Opinion Advantage
Organization: Heritage Foundation
Location: Washington DC

Change the Story … Change the Outcome

Organizations—like people—gain confidence and purpose when they know their own story—who they are, where they came from, and where they are going next. Strategic Narrative assists organizations in the midst of change develop new stories that fuse the past with an uncharted future, helping all stakeholders shift course gracefully.

STRATEGIC NARRATIVES:

  • Shape behavior
  • Think holistically
  • Respect history
  • Appreciate context
  • Tell a story
  • Enlist collective values
  • Generate analogies
  • Invite audience engagement
  • Catalyze understanding

Learn More about Strategic Narratives...

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  • “Storify” Strategy to Locate New Stakeholders and Strengthen Advocacy
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