Strategic Narrative

We rely on established narratives--or stories about ourselves-- to create order from chaos.

But when the world is in flux, the old narratives don’t explain reality, or help us design the future.

In a turbulent world, we need strategic narratives--stories that we build with intention and strong vision--to guide our next steps, influence our audiences, and achieve our visions.

Founded by Amy Zalman, Ph.D., Strategic Narrative helps leaders, strategists and vanguard thinkers everywhere who recognize our world is changing, to assess these changes and chart their own course on our globally unmapped future.

STRATEGIC NARRATIVES:

• Shape behavior
• Think holistically
• Respect history
• Appreciate context
• Tell a story
• Enlist collective values
• Generate analogies
• Invite audience engagement
• Catalyze understanding

Learn More about Strategic Narratives...